Wednesday, 21 October 2015

The Top Crowdfunding Sites and How to Use Them - Jack Halfon on Philanthropy

crowdfunding1

One of the biggest hurdles many people find themselves in when starting a project or an idea is funding. Financial funding plays a large portion in our society. No matter where you go, money never sleeps. It is essentially how the world works. But how does this help you? What if you are not one of the lucky ones born with a silver spoon? How can you possibly establish your idea with no financial funding?

With the new millennial age of advanced technology, many organizations, startup companies, products, and classrooms have benefited from the concept of crowdfunding. Crowdfunding is the practice of financially fund and establishing a project or venture by raising various small amounts of money from a large number of people, typically through the Internet. Think of this like donations. If you have a great idea, many people are willing to invest and donate a small financial portion so that they can see certain your company come to fruition. Many crowdfunding industries have grown exponentially over the past few years helping many people raise billions to fund their projects. These campaigns are usually broken up to specific niches such as: unique experiences, charity, social impact, consumer packaged goods, innovative inventions, gaming, startups, and much more. Without these sites, many innovative ideas would not have made it to our homes.

So how does this work? There are two basic crowdfunding models. The first model is the one people are usually aware of which is the rewards-based crowdfunding model. Rewards-based crowdfunding is where people can pre-purchase a product, buy various rewards, or simply donate to the company. These donations do NOT allow the funders an investment or shareholder with the company. This brings us to the second model, the equity crowdfunding. You may have heard of this in various shows like Shark Tank. This is when the donors are able to become shareholders in a company. In equity crowdfunding, companies will often sell ownership stakes online to require the necessary funds to make them operational and profitable.

Below, you will find four of the best crowdfunding websites to help start you off on your journey. Remember to be clear and precise about what you are planning on using the funding for. Donors want to know what they are investing in. Furthermore, make sure your message is strong and appeal. The best way to succeed at these sites is if your message truly impacts the public.

Kickstarter

Kickstarter helps a variety of people is a range of interest. On this crowdfunding site, you can find artist, musicians, filmmakers, designers, charities, and consumer packaged goods that are trying to establish themselves in their congested markets. To date, Kickstarter has helped tens of thousands of create projects allowing them to come to life and impact the community for the better.

Indiegogo

Indiegogo is one of the first and largest global fundraising sites that help individuals, businesses, and nonprofits raise money online. It allows people to activate their global community with their user-friendly dashboard. The site’s market is open to anyone who has an idea and wants to raise funds to financially start them to reach their goal. It has been estimated that over nine million people from all around the world visit this site on a monthly basis. With this type of traffic and strong reputation, you are looking at an incredible untouched resource to get you started on your journey.

DonorsChoose

DonorsChoose is a nonprofit organization that allows individuals to directly donate to the education sector. This is specifically designed to help teachers, educators, and administration raise funding for various classroom projects. This site is one of the first civic crowdfunding platforms of its kind. It gives many people the opportunity to truly create an impact especially on the future leaders for tomorrow.

Rockethub

Similar to Kickstarter and Indiegogo, Rockethub is another large online crowdfunding platform. It users usually include a variety of people from music, business, science, arts, fashion, startups, and nonprofits. Rockethub operates in a way to help raise awareness for your project and future endeavors.

 



from Jack Halfon - Philanthropist http://bit.ly/1jBd8tK

From my photography blog: 6 Photo Editing Tips for your Smartphone


Faces and Places via Jack Halfon Photography http://bit.ly/1W4HtwI

Wednesday, 16 September 2015

Tips For Fundraising Online by Jack Halfon, CEO of Atlas Finance

charity_1

Within these past few years, Atlas Finance, and their founder and president, Jack Halfon, have been engaged in various philanthropic projects with the Chabad House Community Center. Their mission was simple. They wanted to provide the under-represented communities of Johannesburg with the tools to grow and thrive each and every day. In a short amount of time, Jack and his company were able to successfully raise awareness, fund, and build two well-functioning, well-resourced libraries through the Grow Your Life campaign. Now for those who think this task is easily accomplished, you are far from right. Something this impactful, especially within the confines of time, takes more than just a positive attitude. Rather, for these opportunities to become tangible entities, there needs to be a foundation in which an organization can run. That is why, for any non-profit, it is imperative that you fundraise in the most efficient and effective way.

What is fundraising? Fundraising is the process of gathering voluntary contributions, mostly money, or other resources from individuals, businesses, charitable foundations, or governmental agencies. There is of course the traditional aspect of fundraising in which you can network your way through friends, family, and businesses. But in order for you to reach your goal, you are going to need to think outside the box. With our digital age, people are able to get information within milliseconds. Presenting an online fundraising account can be one of the most beneficial and effective techniques you can do for your campaign. But it is not simply creating a website. When you are presenting an online platform, you need to make sure you are able to drive your campaign to a large mass of people.

The Logistics

When presenting your organization online, you want to make sure that your ideas, your vision, and the overall process is clearly stated. People want to know not just what their money is going to, but where it is going. Having a strong layout of your logistics of your campaign will play an imperative role in reaching your goals. In addition, come into the mentality as a teacher. You want to make sure that everyone is educated about the ‘whats’ and ‘whys’ before donating. Last but not least, make sure your website provides an easy layout to actually donate. If it becomes too convoluted, this can turn people away.

Grab The Public’s Attention

Take for example ALS. Yes, it was fun to challenge people online and dump a bucket of water on their heads, but the message was clear, donate to ALS. Getting the public’s attention is one of the most difficult challenges when fundraising, especially for a non-profit. This goes back to the logistics. Try your best and educate the public of the problem. Some people are not aware of what is going on in their backyard. Having your campaign as a voice to this epidemic may be the game changer you are looking for. In addition, be unique! There are thousands of ways nonprofit organizations organize to the public. ALS did it virally through social media. Others have used a ten-minute video, selling miscellaneous items, or providing a unique experience to help grab the public’s attention. At the end of the day, continue to educate the public. That will be the best way of grabbing their attention.

Brand Yourself

Once you have grabbed the publics attention, your next step is to brand yourself in the best possible light. This is an incredibly tough process that takes a lot of consistency, strategy, and time. Organizations such as Best Buddies, Special Olympics, and Americorps (Teach For America, City Year), have built a brand and image that is synonymous with their message. Having a name, logo, imagery, symbol, or anything can be impactful in the beginning stages. But to have it become your brand will take time. Best way to brand your work is by being consistent with the imagery. Do not derivate from it unless it is necessary. Replacing a brand is probably more difficult than starting one. Eventually through time, your name, logo, or imagery should be the representative of your mission.

Simplify

Keep your website simple! Do not try to go overboard with all of the bells and whistles that you can add to your site. Best way to think of this is to put yourself in the mind of a donor. How easily will they be able to navigate through your site? If the answer is questionable, then you should make the appropriate changes. In addition, try and keep the information simplified in your home page so that those who are reading to educate themselves can understand it easily. If they would like to learn more of the technical information such as why the problem started or where the money is going to, make sure you have a tab or links that can provide it for them.

Be Transparent

The word transparency gets used so often though when it comes to nonprofits. You want to make sure that you use transparency as a general guiding principal. You want people to understand how you interact in and out of the office. When it comes to donors, be honest with them. Let them know where their money is going to and what impact they can have. If they seem like they are unsettled about giving, approach them on that. Remember, you want them to give. The best way to your success is for them to understand why you need their help. Any other tactic besides honesty will only hurt you in the future.



from Jack Halfon - Founder and CEO of Atlas Finance http://bit.ly/1KmW6F9

Tuesday, 15 September 2015

How to Fundraise Online - Jack Halfon on Philanthropy

Please give_0

Within these past few years, Atlas Finance, and their founder and president, Jack Halfon, have been engaged in various philanthropic projects with the Chabad House Community Center. Their mission was simple. They wanted to provide the under-represented communities of Johannesburg with the tools to grow and thrive each and every day. In a short amount of time, Jack and his company were able to successfully raise awareness, fund, and build two well-functioning, well-resourced libraries through the Grow Your Life campaign. Now for those who think this task is easily accomplished, you are far from right. Something this impactful, especially within the confines of time, takes more than just a positive attitude. Rather, for these opportunities to become tangible entities, there needs to be a foundation in which an organization can run. That is why, for any non-profit, it is imperative that you fundraise in the most efficient and effective way.

What is fundraising? Fundraising is the process of gathering voluntary contributions, mostly money, or other resources from individuals, businesses, charitable foundations, or governmental agencies. There is of course the traditional aspect of fundraising in which you can network your way through friends, family, and businesses. But in order for you to reach your goal, you are going to need to think outside the box. With our digital age, people are able to get information within milliseconds. Presenting an online fundraising account can be one of the most beneficial and effective techniques you can do for your campaign. But it is not simply creating a website. When you are presenting an online platform, you need to make sure you are able to drive your campaign to a large mass of people.

The Logistics

When presenting your organization online, you want to make sure that your ideas, your vision, and the overall process is clearly stated. People want to know not just what their money is going to, but where it is going. Having a strong layout of your logistics of your campaign will play an imperative role in reaching your goals. In addition, come into the mentality as a teacher. You want to make sure that everyone is educated about the ‘whats’ and ‘whys’ before donating. Last but not least, make sure your website provides an easy layout to actually donate. If it becomes too convoluted, this can turn people away.

Grab The Publics Attention

Take for example ALS. Yes, it was fun to challenge people online and dump a bucket of water on their heads, but the message was clear, donate to ALS. Getting the publics attention is one of the most difficult challenges when fundraising, especially for a non-profit. This goes back to the logistics. Try your best and educate the public of the problem. Some people are not aware of what is going on in their backyard. Having your campaign as a voice to this epidemic may be the game changer you are looking for. In addition, be unique! There are thousands of ways nonprofit organizations organize to the public. ALS did it virally through social media. Others have used a ten-minute video, selling miscellaneous items, or providing a unique experience to help grab the public’s attention. At the end of the day, continue to educate the public. That will be the best way of grabbing their attention.

Brand Yourself

Once you have grabbed the publics attention, your next step is to brand yourself in the best possible light. This is an incredibly tough process that takes a lot of consistency, strategy, and time. Organizations such as Best Buddies, Special Olympics, and Americorps (Teach For America, City Year), have built a brand and image that is synonymous with their message. Having a name, logo, imagery, symbol, or anything can be impactful in the beginning stages. But to have it become your brand will take time. Best way to brand your work is by being consistent with the imagery. Do not derivate from it unless it is necessary. Replacing a brand is probably more difficult than starting one. Eventually through time, your name, logo, or imagery should be the representative of your mission.

Simplify

Keep your website simple! Do not try to go overboard with all of the bells and whistles that you can add to your site. Best way to think of this is to put yourself in the mind of a donor. How easily will they be able to navigate through your site? If the answer is questionable, then you should make the appropriate changes. In addition, try and keep the information simplified in your home page so that those who are reading to educate themselves can understand it easily. If they would like to learn more of the technical information such as why the problem started or where the money is going to, make sure you have a tab or links that can provide it for them.

Be Transparent

The word transparency gets used so often though when it comes to nonprofits. You want to make sure that you use transparency as a general guiding principal. You want people to understand how you interact in and out of the office. When it comes to donors, be honest with them. Let them know where their money is going to and what impact they can have. If they seem like they are unsettled about giving, approach them on that. Remember, you want them to give. The best way to your success is for them to understand why you need their help. Any other tactic besides honesty will only hurt you in the future.



from Jack Halfon - Philanthropist http://bit.ly/1iKnmau

Thursday, 10 September 2015

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